Resume
I love reading people’s resumes. They help tell a professional story. A story that is often filled with growth and new beginnings.
Here’s my professional story.
Objective
Seeking a brand manager position that where I can grow, mentor, and develop a successful team and utilize my proven ability to develop and implement innovative social and digital media strategies that drive amazing results.
Summary of Qualifications
Social Media Marketing Maven with over a decade of web and digital marketing experience. I create digital marketing strategies that drive results, have a deep understanding of social media marketing trends and best practices, and an almost unhealthy fondness for KPI development and analytic reviews.
Professional Experience
I am responsible for optimizing and scaling fan engagement around OneUnited Bank and the BankBlack® Movement.
I oversee
- All digital communication and marketing strategies for the bank
- Including social and email editorial calendars, digital ad budgeting and execution, and in-branch printed promotional materials
- Intern recruitment, training, and project management, ensuring all deliverables are received in a timely manner, and error proof
- All analytics reviews, ensuring that we remain a data-driven department
- Create, elevate and deliver campaigns that amplify the brands message
- Identify and develop influencers and partnership opportunities that help the bank reach its goals
In my role as the social media marketing manager, I oversaw the development and execution of both social media communications and digital advertising for the brand.
My day to day responsibilities incuded:
- Creating and executing social media content calendars
- Managing consumer engagement and conversations across multiple social channels and public blog comments
- Evaluating and analyzing social and digital marketing performance
- Reporting on established KPIs and adjusting the brand strategy based on said analysis.
- Mentored all social media account managers for the agency
- Created and executed social strategy for multiple clients
- Analyzed data relating to current social media campaigns and suggested future growth opportunities
- Created marketing content (copy, graphics, and video) optimized for client social channels
- Outlined and created the graphic intern program which eventually grew into the content creation team for the agency
Established the “voice” of the restaurant chain’s brand for social media platforms in local and national campaigns.
Responsibilities included:
- Social media strategy planning, development, execution
- KPI Analysis across multiple platforms
- Specifically Facebook, Twitter, Foursquare, Pinterest, Google+, and Yelp
- Managed the day-to-day community management of major social channels (Facebook and Twitter) for brand
- Acted as sole content creator and executed all social post publishing
- Created campaign landing pages for brand site
- Created custom Facebook applications and contests
- Designed, developed and implemented training webinars and decks for local-level store marketing team members
Co-host of a weekly audio podcast, now over 500 episodes, on the subject of video games, tech gadgets and pop culture, attracting thousands of listeners to each episode. Act as on-air talent, driving the discussion on the show. Designer and administrator for a network of websites and related podcasts as well as maintaining the ESH brand through social media marketing on Facebook, Twitter, Instagram and YouTube.
Responsibilities include:
- Co-hosting weekly audio podcast
- Feature article writing and editing
- Website design and maintenance
- Performing audio and video interviews
- Booking and coordinating event and trade show coverage across multiple media platforms
- Live blogging and livestreaming gameplay sessions
- Podcast promotion, and public relations networking and relationship building
Skills, Certifications, and Awards
Skills
- Adobe Creative Suite Expertise
- Specifically Adove Photoshop, Adobe Illustrator, Adobe Acrobat, and Adobe InDesign
- Apple Final Cut Pro X
- Apple iWork
- Microsoft Office
- BBEdit
- Facebook Live Broadcasting
- Mixer.com Livestreaming
- Podcast Production and Distribution
- Multimedia Design
- Podcasting
- Brand Marketing
- Social Media & Digital Marketing
I have used several software-as-a-service platforms to manage social/digital content creation, collaboration, digital advertisement and community management and engagement including:
- Canva
- WooBox
- ShortStack
- Skype
- Audio Hijack
- Google for Enterprise
- Basecamp
- Slack
- Uberconference
- OmniPlan
- SproutSocial
- HootSuite
- Buffer
- Facebook Ad Manager
- Facebook Insights
- Instagram Insights
- Google AdWords
- Google Analytics
- Salesforce Social Studio
- Salesforce Marketing Cloud
Certifications
Social Marketing Certification – HootSuite Academy – 2017
Content Marketing Certification – lynda.com – 2018
SEO Foundations Certification – lynda.com – 2018
UDAAP Certification – BAI.org – 2018
Social Media for Small Business Certification – lynda.com – 2018
Awards and Distinctions
Social Media Movers & Shakers Honoree – 2018
ICBA Maestro of Messaging Social Media Award – 2015
ICBA Maestro of Messaging Social Media Award – 2017
Volunteer Experience
Pine Street Inn – 2014-2015
Once a month I would volunteer for 2-3 hours preparing and serving meals for impoverished and/or homeless men and women at Pine Street Inn.
Raw Artworks – 2018
Once a quarter I would volunteer my time and participate in RAW Artworks career night program. At risk teens would interview me to learn more about my career path, tools, and training.
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