Explore my site. Read some about some of my experiences and thoughts working in social media, developing digital marketing strategies and creating stories that resonate.
If you look at my LinkedIn profile, my bio says it all: Social and Digital Media Marketing Maven by day, video game evangelist and technology buff by night. Over a decade of web and digital experience, a deep understanding of social media marketing strategy building, and an almost un-healthy fondness for KPI development and analytic data reviews.
I began my professional career as a graphic and web designer. I bought several books and taught myself how to use Adobe Photoshop and Adobe Pagemill. After working for several non-profit organizations, I moved on to wedding videography. For several years I was a member or the Wedding Event Videographers Association (WEVA) which allowed me to learn about shooting video, staging events, lighting people, and basic photography. But I’m a curious sort by nature, so from there I moved on to web design and development doing contract for for the Department of Transportation before finding my love for marketing and marketing communications at Apple Inc. After a brief time in Apple Retail I was hooked on marketing, and began what has become my life’s work in social and digital media marketing.
You see, everything I did before built the path that I walk today. If I hadn’t learned about videography, I never would have become skilled in digital video or audio production. If I hadn’t learned those skills, I never would have found my way into digital marketing. Long story short, I wouldn’t be Rochelle Hinds.
You never know where a path might lead, but I’m always eager to see where I end up.