Get To Know Rochelle Hinds
(Ask me about my podcast.)
Rochelle Hinds
Social Media & Digital Marketing Maven
Over a decade of social & digital marketing experience, a deep understanding of social media strategy building, and an almost un-healthy fondness for KPI development and analytic reviews.
I enjoy being creative. Whether that's via storytelling, creating new conversations, finding solutions to problems or taking advantage of opportunities, you can count me in!
I'm passionate about the things I love and I'm hardworking. I thrive in a team environment, but I can handle my own when I need to. I'm also quite nerdy. What more could you ask for?
Check the resume
Technical Skills
The skills I use to pay the bills.
Adobe Photoshop
Comps to photo retouching and back again. Gradients and blend modes for the win!
Adobe Illustrator
I know enough to be dangerous.
Adobe InDesign
Not my strongest Creative Cloud App, but I can get the job done.
Final Cut Pro
Shooting, to editing and out to digital distribution through the web and social networks. Yeah, I've done this too.
Wordpress
I can tweak theme css, create custom pages, and work custom modules like no-one's business.
Sprout Social
My go-to social media management tool for aggressive multi-channel brand social media management. Especially when working with multiple admins.
HootSuite
I cut my multi-channel social monitoring teeth using this app. #memories
Shortstack
Another go-to SaaS platform for quickly creating Facebook applications. I've built couponing apps, contests, email capture forms, restaurant menus and more using this app.
Google Analytics
I love data - and I'm not talking about the 'droid from Star Trek - from campaign monitoring to conversion tracking and user flow, I love spending time in Google Analytics.
Xbox MVP
For over two years I've acted as a community leader, sharing my passion and knowledge of gaming to help others get the most out of their experience with Xbox products and services. Though weekly podcast episodes and social media I connect with people, and it's a great experience.
Salesforce Social Studio
Hootsuite Marketing Certified
I have been a Hootsuite Certified Social Media Marketer for the last 2 years.
Mac Maven
Work Experience
I get the job done
OneUnited Bank
Vice President, Social Media
I recently moved into the role of Vice President of Social Media for OneUnited Bank. During my short time with the company I have been able to grow and develop the social media team and department. I am responsible for driving the brand look and feel, voice and tone, and digital marketing strategy.
OneUnited Bank
Social Media Marketing Manager
Advise bank on social media marketing best practices, create and execute social media content calendars for core social channels and manage day-to-day social conversations across multiple social channels.
Kel & Partners
Director of Social Media
Create great content and strategies for client social channels, lead creative brainstorms, and recruited and mentored graphic design interns.
Uno Chicago Grill (Pizzeria Uno)
Social Media Specialist
Unified the brand voice, look & feel, content strategy, community management best practices, and defined campaign success KPIs.
ESH - ElectricSistaHood
Founder, Co-Host
Creator of the ESH website and co-host of the weekly audio podcast on video games, anime and pop culture. Everything from article and video editing to social strategy and marketing for all of the ESH Publishing brands.
Avectra
Marketing Designer
Designed and created initial HTML and CSS for e-mail marketing campaigns, promotional print collateral (internal and external use) as well as all marketing multimedia including tradeshow booth needs. Advised and developed initial social media strategy focused on tradeshow attendee engagement and activation.
Apple, Inc
Lead Creative
Created a learning curriculum and development path for one of the largest creative teams in the area. Managed the recruitment, development, and mentorship of new training team members. Worked as a consumer facing software instructor, focused on teaching the core Apple applications (iLife, iWork, etc.). Worked on a major design project during the fall of 2008 creating presentations for the senior leadership to present at the Apple Retail Conference.
Interested In My Skills?
Get in touch with me!